There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.

Dr Franks looks back at how he spent a lot of time playing music (bass and guitar) in school, how he and his friends formed a rock band. He still picks up a guitar on occasion and hacks out a song or two. Just for the sheer enjoyment of playing.

There’s a real failure in the dental education system with the training of young dentists. Too many dentists have lost touch with the reason why they’re dentists. Too many don’t serve patients anymore: they just fix teeth.

Dr Franks wanted a short one-word name. Fresh. New. A bit trendy. And a little evocative and raw. As for colour, dentistry blue was totally unacceptable. It’s white, plastic, starchy, kind of intimidating and sterile. This was anathema to the brand image that became Bite Dental.