You know the saying, 'Go hard or go home'…this is not the case for tooth brushing!Excessive or hard brushing can lead to the permanent removal of the gum tissue covering the roots of your teeth. This gum does not grow back and exposes the tooth to sensitivity, abrasion and more risk of decay. The trick is to brush very gently, for longer. Always use a soft bristled brush and brush in gentle circles. Try not to "scrub" back and forth as this position can be aggressive. Plaque is very soft, like a wet bread consistency—so there's no need to scrub like crazy. That 'clean' feeling after a really hard scrub, is not the absence of plaque but the gum and enamel you have scrubbed away!